Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution

A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution

Fried, David Kassin
Greulich, Peter E.

Paperback

Biographies GeneralBusiness General

ISBN10: 0983373469
ISBN13: 9780983373469
Publisher: Createspace
Published: Jun 2 2014
Pages: 188
Weight: 0.49
Height: 0.40 Width: 5.50 Depth: 8.50
Language: English
Many IBMers see Louis V. Gerstner as the savior of their company-indeed, Gerstner sees himself that way. Who Says Elephants Can't Dance? expresses this perspective quite well. What Gerstner never realized is that much of his success came from accidentally tapping into an eighty-year-old culture that he never understood. IBM's founders, the Watsons, created this culture in the 1910s, and then codified it in the 1950s with the creation of three Basic Beliefs: Respect, Service and Excellence.But today's IBM has lost its culture, its constitution and its way. Surely a century-old corporation is more than its founding words; but great leaders do not seek to abolish a people's constitution, rather they seek a return to its original intent.This book captures how that change occurred-a view from beneath the dancing elephant.

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