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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis
Paperback
Series: Contributions to Management Science
ISBN13: 9783319384429
Publisher: Springer
Published: Sep 22 2016
Pages: 149
Weight: 0.55
Height: 0.37 Width: 6.14 Depth: 9.21
Language: English
1 different editions
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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis
Aust, Gerhard
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Aust, Gerhard
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis
Aust, Gerhard
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