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Understanding the Born Global Firm
Hardcover
Series: Routledge Focus on Business and Management
ISBN13: 9781138219113
Publisher: Routledge
Published: Aug 8 2016
Pages: 98
Weight: 0.50
Height: 0.60 Width: 5.50 Depth: 8.70
Language: English
Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.
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