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Understanding Telecommunications Business
Paperback
Series: Telecommunications
ISBN13: 9781849197458
Publisher: Institution of Engineering & Technology
Published: Sep 30 2015
Pages: 440
Weight: 1.50
Height: 0.90 Width: 6.20 Depth: 9.20
Language: English
This book considers how telecommunications companies tackle the challenging Information and Communication Technology market place; how they make a case for investment; and how they operate telecommunications networks and computer server resources. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications.
The authors consider how telecommunications companies tackle the challenging Information and Communication Technology market place - how they make a case for investment, develop and market products, and how they operate telecommunications networks and computer-server resources. Topics covered include an introduction to the telecommunications business; regulation; business strategy; corporate finance and governance; network economics; network strategy and planning; customers and marketing; product management; network and service operations; and people and organisation development. In particular, the book provides a comprehensive introduction to the tools for analysing markets, constructing business cases and providing customer service - all with specific reference to telecommunications and real-life case studies
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