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Understanding Media Economics
Paperback
Business GeneralGeneral ReferenceGeneral Sociology
ISBN13: 9781412930772
Publisher: Sage Publications Ltd
Published: May 1 2013
Pages: 232
Weight: 0.90
Height: 0.60 Width: 6.70 Depth: 9.40
Language: English
′This book is a very valuable contribution to the media economic literature′ - Richard van der Wurff, Dept of Communication, University of Amsterdam
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.
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