Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Uber

Uber

Perera, B. Yasanthi
Albinsson, Pia A.

Paperback

Series: Corporations That Changed the World

Business GeneralAutomobiles

ISBN13: 9798765138281
Publisher: Bloomsbury Academic
Published: Jan 23 2025
Pages: 256
Weight: 0.80
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English

Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success and goes beyond the headlines about safety and culture.

Many of us are so accustomed to using Uber today that the name of the innovative ride-sharing company has become a verb, as in to Uber somewhere, and yet Uber has been around only since 2010. Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy.

However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.

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