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612-822-4611
Using Public Relations Strategies to Promote Your Nonprofit Organization

Using Public Relations Strategies to Promote Your Nonprofit Organization

Hardcover

Series: Haworth Marketing Resources

Business GeneralMarketing

ISBN10: 0789002574
ISBN13: 9780789002570
Publisher: Routledge
Published: Jul 28 1999
Pages: 252
Weight: 1.25
Height: 0.93 Width: 6.38 Depth: 8.82
Language: English

Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include:

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Business General