Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Unorthodoxy: A contrarian marketer's philosophy for surviving the dying internet

Unorthodoxy: A contrarian marketer's philosophy for surviving the dying internet

Gildner, Gil

Paperback

AccountingBusiness General

ISBN10: 1733794867
ISBN13: 9781733794862
Publisher: Baltika Press
Published: Sep 16 2024
Pages: 154
Weight: 0.41
Height: 0.33 Width: 5.50 Depth: 8.50
Language: English
What do creativity, bell curves, the dying internet, and human nature have to do with sales and marketing?

Challenging norms, Unorthodoxy: A Contrarian Marketer's Philosophy for Surviving the Dying Internet is a deeply contrarian book weaving together anecdotes on the mimetic nature of human creativity, the centralization of the internet, and the fallacy of bell curves to offer unique insights about what it takes to reach success in sales and marketing.

The internet has changed from a decentralized, diverse, and open arena with a high barrier to entry into a centralized, platform-focused, walled-garden silo where anybody in the world can compete. The only way to survive this shift is by focusing on the elements you can control, like your brand - and by making sure you're not blindly following the herd with proven strategies, industry benchmarks, or even best practices.

Unorthodoxy puts forth three (slightly misanthropic) main ideas:

- First, humans are not actually creative. We can only combine old things in new ways. As a wise man once said, man can not come up with a truly new monster.

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