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The Unfair Advantage: Digital Marketing Principles that Will Explode the Growth of an Auto Dealership
Paperback
Series: Unfair Advantage + Digital Marketing Blueprint
ISBN13: 9780997931495
Publisher: Lightning Source Inc
Published: Dec 20 2018
Pages: 142
Weight: 0.41
Height: 0.33 Width: 5.50 Depth: 8.50
Language: English
Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge.
The Unfair Advantage will show you:
- The critical role branding your auto dealership plays in your long-term success- why humanizing your dealership can make all the difference (and how to do it)- the key area most dealerships are virtually ignoring (to the detriment of their long-term growth)- how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level- the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them)
Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership
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