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Understanding Business: 2027 Release
Hardcover
ISBN13: 9781265501921
Publisher: McGraw-Hill Companies
Published: Jan 26 2027
Pages: 744
Language: English
Understanding Business continues to set the standard for Introduction to Business courses, with comprehensive, relevant content in a conversational, student-friendly format. Built to support a range of class sizes, teaching modalities, and learning objectives, it introduces students to the foundations of business while connecting key concepts to a rapidly changing business world. Updated examples, statistics, and real-world case studies bring those concepts to life, with expanded coverage of artificial intelligence, entrepreneurship, digital marketing, and emerging technologies. Students explore how AI is transforming management, employee motivation, accounting, and financial decision-making, while new discussions of solopreneurship, social media, and evolving business practices connect the course to today's workplace.
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