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Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity

Uncertainty in Entrepreneurial Decision Making: The Competitive Advantage of Strategic Creativity

Hardcover

Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurs

Business GeneralManagement

ISBN10: 1137460784
ISBN13: 9781137460783
Publisher: Palgrave MacMillan
Published: Jul 15 2015
Pages: 219
Weight: 0.92
Height: 0.56 Width: 5.50 Depth: 8.50
Language: English
Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

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