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Transnational Management

Transnational Management

Paperback

Business GeneralManagement

ISBN10: 1009488589
ISBN13: 9781009488587
Publisher: Cambridge University Press
Published: Nov 28 2024
Pages: 544
Weight: 2.10
Height: 1.10 Width: 6.80 Depth: 9.60
Language: English
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing enterprises operating in today's complex worldwide environment. Through text narrative and cases, the authors skillfully examine the development of strategy, organizational capabilities and management roles, and responsibilities for managing effectively across national boundaries. The key concepts are developed in eight chapters supplemented by practical case studies from world-leading case writers. All chapters have been revised and updated for this ninth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Nineteen new cases have been added and thirteen classics are retained. Recommended academic and practitioner readings have been updated for each chapter. A full range of online support materials include detailed case teaching notes, comprehensive lecture slides and a test bank. Suitable for MBA, executive education, and senior undergraduate students studying courses such as international management, international business or global strategy.

Also from

Bartlett, Christopher A.

Also in

Business General