Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Tourist Destination Management: Instruments, Products, and Case Studies

Tourist Destination Management: Instruments, Products, and Case Studies

Kozak, Nazmi
Kozak, Metin

Hardcover

Series: Tourism, Hospitality & Event Management

Business GeneralMarketing

ISBN10: 3030169804
ISBN13: 9783030169800
Publisher: Springer Nature
Published: May 8 2019
Pages: 324
Weight: 1.43
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

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