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Tourismustypen
Hardcover
Series: Wiso-Lehr- Und Handbücher
Publisher Price: $133.99
ISBN13: 9783486254457
Publisher: de Gruyter Oldenbourg
Published: Apr 19 2000
Pages: 169
Weight: 0.94
Height: 0.44 Width: 6.14 Depth: 9.21
Language: German
Mit dem au erordentlich starken Wachstum des Tourismus weltweit hat sich auch eine Erscheinungsvielfalt entwickelt, die mit Schwierigkeit zu überschauen ist. Andererseits hat sich mit zahlreichen neuen Destinationen auch der Wettbewerb auf dem Tourismusmarkt verstärkt. Um erfolgreich im Markt zu bestehen, ist eine Segmentierung der Zielgruppen vorzunehmen, welche die Grundlage jeglichen Tourismusmarketing sein sollte. Mit dem Werk wird diesem Umstand Rechnung getragen, zumal die behandelten Tourismustypen für den Anbieter touristischer Leistungen ein interessantes Gästepotential eröffnet.
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