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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Tourism in the Philippines: Applied Management Perspectives

Tourism in the Philippines: Applied Management Perspectives

Porter, Brooke A.
Aquino, Richard S.

Hardcover

Series: Perspectives on Asian Tourism

Business GeneralSoutheast Asian History

ISBN10: 9811944962
ISBN13: 9789811944963
Publisher: Springer Nature
Published: Sep 28 2022
Pages: 190
Weight: 1.03
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes: - Governance issues in Philippine tourism destinations- The Tourism Act of 2009 - Tourism impacts and sustainability- Innovative tourism development strategies- Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)- Philippine tourism and the ASEAN integration- Tourism and hospitality education in the PhilippinesThe contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.

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