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Tourism Microentrepreneurship

Tourism Microentrepreneurship

Hardcover

Series: Bridging Tourism Theory and Practice, Book 12

Business General

ISBN10: 1838674640
ISBN13: 9781838674649
Publisher: Emerald Pub Ltd
Published: Sep 27 2021
Pages: 256
Weight: 1.13
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Tourism microentrepreneurship is defined as the process of launching a new, or adding value to an existing, enterprise with no more than five employees, providing tourism experiences, food, lodging or transportation, with the aim to support the owner's livelihood and desired lifestyle.
Volume 12 of Bridging Tourism Theory and Practice provides an overview of emerging scholarship and best practices on the development and integration of tourism microentrepreneurship in destination stewardship. Tourists have been breaking out of staged tourism enclaves for many decades, but only recently have information technologies empowered: a) tourists with information about destinations and supply, and b) entrepreneurial hosts with marketplaces.

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Business General