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Times Square Everywhere: The Next Wave in the Fast-Changing Media Landscape
Paperback
ISBN13: 9781945446481
Publisher: Babypie Pub
Published: Apr 7 2018
Pages: 116
Weight: 0.28
Height: 0.24 Width: 5.25 Depth: 8.00
Language: English
- Discover the Growing Role of Out of Home Media in Advertising
- Get Tools on How to Increase Advertising Attribution and Engagement
- Learn About Technology's Impact on the Future of Advertising and Media Mark Boidman informs readers that out of home media is more impactful and contextually relevant with data... the right message to the right audience, at the right time, in the right location, and can't be skipped or blocked.
- Anne Fisher, Managing Editor, EECatalog and Embedded Intel Solutions 'Times Square Everywhere' demonstrates how technology is transforming out of home media and in-store media.
- Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux Mark Boidman thoughtfully explains the bridge between the physical and digital worlds we live in.
- Eric Zinterhofer, Founding Partner, Searchlight Capital Partners As consumers are increasingly mobile, it is important to understand out of home media, in-store media and retail technology... and 'Times Square Everywhere' provides a snapshot to get you up to speed.
- Chris Riegel, Founder and CEO, STRATACACHE A thought-provoking primer on the out of home media and in-store media worlds.
- Jeremy Male, Chairman and CEO, OUTFRONT Media
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