Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Think Like a Marketer, Train Like an L&d Pro: Strategies to Ignite Learning

Think Like a Marketer, Train Like an L&d Pro: Strategies to Ignite Learning

Baumann, Bianca
Taylor, Mike

Paperback

Business GeneralGeneral Education

ISBN10: 1960231197
ISBN13: 9781960231192
Publisher: ASTD
Published: May 27 2025
Pages: 312
Weight: 0.93
Height: 0.80 Width: 5.90 Depth: 8.90
Language: English

Use Marketing Strategies to Captivate and Persuade Your Audience


At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behavior. Marketing involves captivating, persuading, and creating value-all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?

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