Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Simplicity Shift

The Simplicity Shift

Jenson, Scott

Paperback

Business GeneralProgramming

ISBN10: 052152749X
ISBN13: 9780521527491
Publisher: Cambridge
Published: Nov 18 2002
Pages: 182
Weight: 0.55
Height: 0.34 Width: 6.14 Depth: 8.94
Language: English
High-tech products have historically had notoriously poor design. Fortunately, companies have recently started to embrace user-centered design practices. This transition hasn't been smooth; many companies have difficulty transferring good design into final, shippable product. There is a political/cultural disconnect between the outward corporate desire for good design and the internal corporate culture that implements it. The Simplicity Shift is about moving the company culture to value, discover and implement simplicity, and to create a well-designed product. For most companies, product design is not paramount; it is something locked into a design department and approached as a sub-task of the larger sequential process. For companies to truly create breakthrough, easy-to-use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that thereby becomes a part of how every company employee thinks, acts--and most importantly--makes decisions. Product managers and professional designers will benefit from the tools and examples about making design work in a production company.

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