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The Regional Multinationals

The Regional Multinationals

Hardcover

Business General

ISBN10: 0521842654
ISBN13: 9780521842655
Publisher: Cambridge University Press
Published: Jan 3 2005
Pages: 290
Weight: 1.57
Height: 0.88 Width: 6.92 Depth: 9.98
Language: English
Although many firms label themselves global, very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

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Business General