Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Magazine from Cover to Cover

The Magazine from Cover to Cover

Johnson, Sammye
Prijatel, Patricia

Paperback

General ReferenceWriting Instruction

ISBN10: 0199829845
ISBN13: 9780199829842
Publisher: Oxford University Press
Published: Oct 19 2012
Pages: 400
Weight: 1.65
Height: 0.80 Width: 8.40 Depth: 10.80
Language: English
The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward.

WHAT'S NEW IN THE THIRD EDITION?

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