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The Innovation Maze: Four Routes to a Successful New Business Case
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ISBN13: 9789063694104
Publisher: Bis Publishers
Published: Jul 12 2016
Pages: 240
Weight: 1.65
Height: 0.90 Width: 9.60 Depth: 7.50
Language: English
2. I discovered a new technology; now what?
3. I identified a relevant unsolved problem; now what?
4. I face a business challenge; now what? For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there's a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas. It's written for start-ups, entrepreneurs, managers and consultants. Gijs van Wulfen is the author of innovation bestseller The Innovation Expedition and is one of LinkedIn's first Influencers. He ranks in the top 10 of the International Top 40 Innovation Bloggers.
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