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The Fast Forward MBA Pocket Reference
Paperback
Series: Fast Forward MBA, Book 13
Publisher Price: $35.00
ISBN13: 9780471222828
Publisher: John Wiley & Sons
Published: Jul 29 2002
Pages: 368
Weight: 1.17
Height: 0.92 Width: 6.02 Depth: 9.05
Language: English
Von der Erstauflage wurden weltweit über 20.000 Exemplare verkauft.
Dieser nützliche Leitfaden bietet klare und prägnante Informationen zu einer breiten Palette wichtiger Themen aus verschiedenen Unternehmensbereichen.
Behandelt werden u.a. folgende Themen: Management, ökonomische Aspekte, Strategie, Rechnungs- und Finanzwesen, Herstellung, Marketing und das internationale Geschäft.
Mit zahlreichen neuen Kapiteln, u.a. zu folgenden Themenschwerpunkten: Online Finanzanalysetools, E-Marketing, Datenbankmarketing, organisatorischer Wandel als Folge neuer Technologien, Anpassung der Geschäftsstrategie, Outsourcing, globale Kommunikationstechniken und geistiges Eigentum.
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