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The Data Mirage: Why Companies Fail to Actually Use Their Data
Paperback
Publisher Price: $31.99
ISBN13: 9781953349521
Publisher: Business Expert Pr
Published: Jan 22 2021
Pages: 166
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.
This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.
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