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The Customering Method: From CX Dogma to Customer Science
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032845425
Publisher: Routledge
Published: Nov 1 2024
Pages: 292
Weight: 1.36
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
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