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The Customer Century: Lessons from World Class Companies in Integrated Communications

The Customer Century: Lessons from World Class Companies in Integrated Communications

Hardcover

Series: Routledge Corporate Communication

AccountingBusiness GeneralMarketing

ISBN10: 0415921996
ISBN13: 9780415921992
Publisher: Routledge
Published: Jan 18 2000
Pages: 252
Weight: 1.10
Height: 0.95 Width: 6.27 Depth: 9.30
Language: English
Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.

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