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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

Hardcover

Business GeneralManagement

ISBN10: 1137434953
ISBN13: 9781137434951
Publisher: Springer Nature
Published: Mar 4 2015
Pages: 295
Weight: 1.13
Height: 0.75 Width: 5.50 Depth: 8.50
Language: English
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

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Business General