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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Anti-Marketeer's Handbook

The Anti-Marketeer's Handbook

Paperback

Business General

ISBN10: 0244243506
ISBN13: 9780244243500
Publisher: Lulu Pr
Published: Jun 2 2019
Pages: 306
Weight: 0.50
Height: 0.64 Width: 4.25 Depth: 7.00
Language: English
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

Also from

Liley, Adrian

Also in

Business General