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Teaching Public Relations: Principles and Practices for Effective Learning

Teaching Public Relations: Principles and Practices for Effective Learning

Paperback

Business GeneralMarketing

ISBN10: 1032805250
ISBN13: 9781032805252
Publisher: Routledge
Published: Jul 19 2024
Pages: 188
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English

Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators.

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Business General