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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler
Paperback
Business GeneralEconomicsAutomobiles
ISBN13: 9780060934484
Publisher: Harper Paperbacks
Published: Jun 19 2001
Pages: 432
Weight: 0.79
Height: 0.99 Width: 5.34 Depth: 8.08
Language: English
Awards: Great Lakes Book Awards
Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
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