Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Turn Your Expertise Into a Real Tech Product: The book for the expert who has the idea, the industry and the network, and cannot get the thing built

Turn Your Expertise Into a Real Tech Product: The book for the expert who has the idea, the industry and the network, and cannot get the thing built

Richardson, Ryan

Paperback

Business General

ISBN10: 1291603565
ISBN13: 9781291603569
Publisher: Lulu Press
Published: Jul 20 2026
Pages: 290
Weight: 0.67
Height: 0.72 Width: 5.50 Depth: 8.50
Language: English
You know your industry. You can see the product. You just can't get it built.

Every year, experts with real ideas watch louder people ship worse products - because the software world is built to keep them standing outside it. It doesn't have to be that way.

Ryan Richardson has built seven businesses and delivered over a hundred technical projects, from an enterprise platform that did over three million dollars in its first year to rescues of builds stuck at eighty percent for years. In this book he hands you the whole method, holding nothing back.

At its centre is one idea: The 10% Rule. Almost all of any product already exists. The genuinely new part - the part that is uniquely yours - is about ten percent of the whole thing. The other ninety is proven machinery the world already built, and you should refuse to pay to build it again. The entire game is choosing the right ten percent, spending everything on that, and refusing the rest.

Inside you'll learn:

  • Why you're really stuck - and why it was never your lack of technical skill
  • The three layers of every product, and the one question that exposes an inflated quote
  • Ship the ninety-five, plan the fail, and the six levers that decide whether a build lands
  • How to lead the build of your product without becoming an engineer
Turn what you know into something that works while you sleep.

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