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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions

Paperback

Business GeneralMarketing

ISBN10: 1844819760
ISBN13: 9781844819768
Publisher: New Line Pub
Published: Sep 24 2015
Pages: 242
Weight: 0.72
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English

What does the word Trust mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives? Scholars and practitioners widely acknowledge trust's importance:

  • Trust makes cooperative endeavors happen.
  • Trust is a key to positive interpersonal relationships
  • Trust becomes even more central and critical during periods of uncertainty due to organizational crisis
  • Trust is a central component in effective working relationships

Because trust is considered so vital, it has been studied extensively and we now have the data necessary to see how it works. How it can be created. How it is propagated across social networks. How it can be lost when things go dreadfully wrong and then how it can be regained.

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Business General