Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Travel Behaviour Modification (Tbm) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport

Travel Behaviour Modification (Tbm) Program for Adolescents in Penang Island: Intervention Ideas to Promote Sustainable Transport

Sukor, Nur Sabahiah Abdul
Basri, Nur Khairiyah

Paperback

Series: Springerbriefs on Case Studies of Sustainable Development

Technology & EngineeringEnvironmental StudiesGeneral Education

ISBN10: 9811325049
ISBN13: 9789811325045
Publisher: Springer Nature
Published: Sep 22 2018
Pages: 68
Weight: 0.29
Height: 0.18 Width: 6.14 Depth: 9.21
Language: English

This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.

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