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Transitioning Media in a Post Covid World: Digital Transformation, Immersive Technologies, and Consumer Behavior
Hardcover
Series: Economics of Information, Communication, and Entertainment
Business GeneralManagementGeneral Sociology
ISBN13: 9783030953294
Publisher: Springer
Published: Apr 23 2022
Pages: 132
Weight: 0.85
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.
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