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Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty
Hardcover
Business GeneralMarketingGeneral Computers
ISBN13: 9781398621343
Publisher: Kogan Page
Published: Sep 30 2025
Pages: 288
Weight: 1.30
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
WINNER: Independent Press Award 2026 - Marketing & Publicity
FINALIST: 2025 Foreword Indies Book of the Year - Business & Economics
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand. Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building
1 different editions
Also available
Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty
Garnett, Christina
Paperback
Also from
Garnett, Christina
Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty
Garnett, Christina
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