Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Trademark 2.0: Defining Your Value in the Web 2.0 World

Trademark 2.0: Defining Your Value in the Web 2.0 World

Stephens, Todd

Paperback

Business General

ISBN10: 0615156886
ISBN13: 9780615156880
Publisher: Lulu Press
Published: Jul 30 2007
Pages: 272
Weight: 0.89
Height: 0.61 Width: 6.00 Depth: 9.00
Language: English
This book will discuss several dimensions of building a personal Trademark. Unlike other books on this subject, this book will focus on the How an individual can move from local labor to global talent in the new world defined as Enterprise 2.0. Enterprise 2.0 commonly refers to organizations that operate under an open communication model where interaction and communication is encouraged from the top down. Enterprises are accomplishing this feat by not only addressing the technology requirements of Web 2.0 but the social and organizational changes required to sustain a competitive advantage. In the 2.0 environment, these physical trademarks have been replaced by more meta-physical ones such as logo, slogans, and reputation. Still, like every organization, we must learn to build both the physical and meta-physical trademarks in order to compete in the next 25 years.

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