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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Tracks: A Blueprint for Customer Development

Tracks: A Blueprint for Customer Development

Paperback

Business General

ISBN10: 1425942318
ISBN13: 9781425942311
Publisher: Authorhouse
Published: Aug 29 2006
Pages: 152
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.

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Business General