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Toward a Better Understanding of Rule-Breaking Market Behavior: Insights from Performance Breakthroughs in Sports

Toward a Better Understanding of Rule-Breaking Market Behavior: Insights from Performance Breakthroughs in Sports

Hardcover

Series: Contributions to Management Science

Business GeneralEconomicsMarketing

ISBN10: 3030161064
ISBN13: 9783030161064
Publisher: Springer Nature
Published: Jul 26 2019
Pages: 240
Weight: 1.18
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

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Business General