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612-822-4611
Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Hardcover

Business GeneralMarketing

ISBN10: 1137342145
ISBN13: 9781137342140
Publisher: Springer Nature
Published: Oct 26 2015
Pages: 193
Weight: 0.85
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Business General