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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story
Paperback
Publisher Price: $46.00
ISBN13: 9780471147497
Publisher: Wiley
Published: May 28 1996
Pages: 224
Weight: 0.70
Height: 0.49 Width: 6.32 Depth: 9.18
Language: English
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.
--Steve Dworman Publisher, Infomercial Marketing Report As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
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