Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Thinking in Services: Encoding and Expressing Strategy Through Design

Thinking in Services: Encoding and Expressing Strategy Through Design

Iqbal, Majid

Paperback

Business GeneralEconomicsManagement

Currently unavailable to order

ISBN10: 906369489X
ISBN13: 9789063694890
Publisher: Bis Publishers
Published: Dec 25 2018
Pages: 240
Weight: 1.30
Height: 0.80 Width: 6.60 Depth: 9.00
Language: English
We think we know services -- not a day goes by without using them -- until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been 'designed', the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail -- often in unexpected ways. This book reveals the surprising design of services -- their internal structure or 'DNA' -- through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

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