• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Theories of Branding

Theories of Branding

Paperback

Business General

Currently unavailable to order

ISBN10: 6630316843
ISBN13: 9786630316841
Publisher: LAP Lambert Academic Publishing
Pages: 272
Weight: 0.81
Height: 0.61 Width: 6.00 Depth: 9.00
Language: English
In the dynamic and competitive world of branding, understanding the principles and theories behind consumer behavior has become increasingly crucial for success. From the latest digital trends to traditional marketing foundations, a solid theoretical understanding enables brands to create meaningful, memorable connections with their audiences.This book addresses this need by providing an in-depth, structured exploration of the theories that shape branding. This book is designed not only for marketing students and researchers but also for professors, lecturers, and practitioners, offering a comprehensive guide to the theories that inform the branding landscape today.

Also in

Business General