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Successful Television Management: the Hybrid Approach

Successful Television Management: the Hybrid Approach

Paperback

EconomicsTelevisionTechnology & Engineering

ISBN10: 3631663064
ISBN13: 9783631663066
Publisher: Peter Lang
Published: Jun 30 2015
Pages: 169
Weight: 0.46
Height: 0.36 Width: 5.83 Depth: 8.27
Language: English
The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.

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Technology & Engineering