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Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Hardcover

Business GeneralTechnology & Engineering

Publisher Price: $185.00

ISBN10: 1466602880
ISBN13: 9781466602885
Publisher: Business Science Reference
Published: Mar 31 2012
Pages: 360
Weight: 2.47
Height: 0.81 Width: 8.50 Depth: 11.00
Language: English
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

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Business General