Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage

Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage

Gupta, Varun

Paperback

Series: Synthesis Lectures on Technology Management & Entrepreneurship

Technology & EngineeringApplicationsGeneral Computers

ISBN10: 303118324X
ISBN13: 9783031183249
Publisher: Springer
Published: Nov 19 2023
Pages: 107
Weight: 0.46
Height: 0.26 Width: 6.69 Depth: 9.61
Language: English
This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup's success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

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