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Strategic Creativity: How to Shape the Future to Change the Present

Strategic Creativity: How to Shape the Future to Change the Present

Hardcover

Business GeneralManagement

Publisher Price: $30.00

ISBN10: 1394364687
ISBN13: 9781394364688
Publisher: Wiley
Published: Oct 28 2025
Pages: 224
Weight: 0.89
Height: 0.85 Width: 6.38 Depth: 9.16
Language: English

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity

Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions--and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new.

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Business General