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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
Paperback
Business GeneralGeneral Reference
ISBN13: 9781032770864
Publisher: Routledge
Published: Dec 26 2025
Pages: 244
Weight: 0.99
Height: 0.54 Width: 7.00 Depth: 10.00
Language: English
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.
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