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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development

Hardcover

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 1032770732
ISBN13: 9781032770734
Publisher: Routledge
Published: Jun 21 2024
Pages: 244
Weight: 1.46
Height: 0.63 Width: 7.00 Depth: 10.00
Language: English

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.

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