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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Sports

Sports

Paperback

Business GeneralSports General

Publisher Price: $36.95

ISBN10: 0471594237
ISBN13: 9780471594239
Publisher: John Wiley & Sons, Inc.
Published: Mar 2 1994
Pages: 296
Weight: 1.24
Height: 1.54 Width: 6.28 Depth: 9.30
Language: English

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.

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