Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations

So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations

Thys, Alain

Paperback

Business GeneralManagement

ISBN10: 1463785143
ISBN13: 9781463785147
Publisher: Createspace Independent Publishing Platform
Published: Sep 14 2011
Pages: 102
Weight: 0.28
Height: 0.21 Width: 5.50 Depth: 8.50
Language: English
When it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever.

This straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data - not because it's nice, but because it's profitable. It also includes classic case studies and insights from executives at C&A, ING, Lexus Europe, L'Oréal Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.

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